Monday 10 October 2016

Game Show Application

From the game show applications I have filled in, I have noticed a few similarities and differences. The 3 that i have filled out are: Countdown, Ninja warrior and The Cube.

All of these game shows ask for the basic information, such as your full name, the preferred name on the show, the date of birth and the basic information about yourself; this is useful because it allows the producers to know about the person and their preferences. From other research, majority of the applications ask if you have previously applied for game shows and the certain hobbies. I think that the applications are all similar because the game shows all have basics requirements. I feel that the reasoning for the majority of applications asking for job statuses, is because they only accept people when they are on a certain income, this is where the demographics comes in to it, I think that they don't allow the lower class people to enter the game shows which I think is wrong because it discriminates the social class type, I also think that psychographics has as big part as to getting accepted on to the show, in the cube application, it asks for 3 words to describe yourself, i think that they think about the personality etc while they decide whether to accept you or not.

One of the differences I found was that with the countdown application was that there was an optional box for stating their children's names and ages, I think this is because they may want to know about the academics within the family etc, the cube was also the one that asked for past qualifications, this is mainly because Countdown is an academic show where you need to be fairly smart and quick minded, this also comes in to the psychogaphics and demographics category of personality, attitudes and social class, because most people assume that the lower class aren't smart and academic so they won't usually accept them in to the show as a result of this.

Wednesday 27 April 2016

Equipment we will use

Equipment
 
Technical equipment:
 
- Camera
-tripod
 
Costume and Make up:
 
- dark clothing, Burgundy, purple and black:
Leggings, simple top, make it simple because it will go well with the mood and the emotion because it'll allow the focus to be on narrative and the lyrics and not by the clothing.
- Natural with bright lipstick, because this will allow the make up to still be visible on camera and the lipstick will help because it'll make it stand out and show the feminine side.
 

Wednesday 20 April 2016

Plan for Photoshoot, loctation incomplete 20.04.16

Shoot date and time: 8th May, Morning-Afternoon
 
Image Description: The video will be emotional and quite natural with lighting this is because the chosen song has emotion within in.
 
Shoot Location: Brighton, this is because the song that we have chosen, will be able to link to the beach theme and it'll help the narrative.
 
Model/person: Amelia, Paula, Ellie and Megan, all these people have agreed to take part in the video, it also allows us to make the video as best as possible because they are all interested in drama meaning they can interpret the lyrics well.
 
Lighting: Natural, outdoors, good weather, in order to get a clear and visible shot.
 
Costume: Casual clothing, because it allows the audience to see, that these are everyday problems, it also allows the video look as realistic as possible.
 
Plan of Shots:
 
 

REPRESENTATION & AUDIENCE

The ethos of the band, is happy and careless, this is because the video, is upbeat and has a catchy and bubbly tune to it, but on the other hand, the music video is quite careless and sad in the sense that the main character within the video, is feeling un wanted and isn't fitting in but she just accepts it which makes the story behind the song quite emotional and upsetting for the audience, this song represents mixed emotions. The beat of the song, will attract artists such as Sia, Zara Larsson, because they are quite upbeat artists.
 
The psychographic group is explorer. This means that the group, is full of energy and that they like new experiences and taking on challenges. Explorer highlights difference, sensation, adventure, indulgence and instant effect.
 
I think the targeted age for the group is 15-25 year olds, this is because I think that the beat will attracted that age group more because it is a happy beat and not too emotional and sad, I also think this because the message of the song is to allow people to realise that it is okay to feel out of place but not to let it control you to the point where you feel alone and as if you can't fit in, these are the common ages where people feel as if they aren't so able to fit in because they are just finding themselves and worry that won't fit in or be liked etc, the song is then made relatable to the audience in the sense that they can listen to the lyrics and read between the lines to find the hidden message behind it, the song could possibly help people become more confident as feel like they can fit in more.


Tuesday 19 April 2016

Music Video

Our group for our music video, is a group of 4 friends: Amelia, Paula, Ellie and Megan. Amelia will be the main character throughout the video. They agreed to take part in this as they are interested in performing arts, they will be singing the chosen song and possibly performing also. The group will be available to complete the whole video.

The group we have chosen, aren't signed to any music record label, they are willing to take part in the filming of the video. The song that we have chosen, is 'Hide by a beach, Lana Del Ray', this is because it has a good story behind it that will work for the group to have emotion within and make it effective.

Thursday 17 March 2016

Music Video Analysis


The artist of 'take me home' is Jess Glynne
Steve Mac produced the song
The record label behind the song is Atlantic.
 The target audience for this song and video is aimed at people 16-25 because it has a sense of nudity in it even though there is nothing graphic being shown, also because this song was written for awareness for children in need so it is sort of persuading people to donate money to them, also it is a modern song meaning that a lot of younger people will take to it because Jess Glynne is very popular and well liked. The story behind the video, is having someone taking care of you when you are most vulnerable

The camera work in the video, is quite quick when changing sets, they do a quick cut for the new set they get to, this is effective because it allows the audience to realise that there is quite a strong and dramatic meaning behind this. The only edits, that are being used, is a cut this is used frequently in this video. The camera is doing a mid close up to close up during the video, he mostly show her face and her shoulders. In this video, there are no set filters throughout the video.

Jess Glynne isn't wearing a costume in the video, she is naked. The lighting of the video, is quite dull and gets quite dark throughout the video, this shows that the video is emotional because they are sad colours which are used, it allows the audience to notice, that the song and video is meant to make people ask questions and to make people realise that it is sensitive. In the video, there are no main props used, there is a house which they are in and the prop that is mostly seen, is a sofa, this is only making an appearance a few times. Jess Glynne has no drastic make up on, she has faint and natural make up on to even out her skin, this allows you to realise that the video is neutral and talking about the feelings, in this video, she is acting sad and emotional, I know this because you can see it in her facial expressions and her body language.
This video is successful, because it was made for a charity, meaning that a lot of people appealed to it, it was also made by an artist who is very successful and has a lot of fan which allowed the video and the song to become more popular.  


The artist of 'let it go', is James Bay.
The producer of the song, is Jacquire King.
The record label behind it is Republic
The target audience for this music video, in my opinion is girls between 15-25, think this because James himself is relatively young and can relate to the younger minds more in this day and age and with the feeling that they have for maybe other people or the hurt they've been through. I think this is an appropriate age group, because it allows the audience to get gripped to the lyrics and think about what they actually mean.
The story behind the is about a relationship that is not what it used to be, he suggest that they are trying to hold on in a love that they don't need. That it's time to let go of each other so they can be what they really are, because they are pretending to be something they are not. He asks why they are still trying if their love is gone and all they do is fight "slamming doors at you". He says that they can try to love each other again but it wouldn't happen because deep down they know that it'll never work and they'll never love each other like they did.
The video, uses a lot of slow movement, like with moving round corners and tilting the camera, in the video, there are a few transitions where it fades in to black and then fades back out in to the video its self which is where it starts on a new verse. In this video, there is no drastic filters or special effects put on it, it is all kept quite natural as if someone is telling a story.
The costumes in the video, are casual, they are just wearing causal everyday clothes, this allows the video to be as natural as realistic as possible. The acting in this video, is quite sensitive, I know this because of the facial expressions and the body language they have, the lyrics also help identify that. The setting throughout the video, is in an old house which I assume he shared with his ex partner, this setting, is consistently dark, throughout this video, the lightning doesn't change in a way that we will completely notice as a result of the lighting being dark, it allows the audience to realise that song is emotional and talking about a heartbreak. The props that are used in this video, are everyday objects, a house, car etc, nearer to the end of the video, there is a fire in the house that he set, this allows the audience to realise that he is burning all the old memories and starting a fresh
I think this song is successful, because it allows the audience relate to the lyrics if they've had a heartbreak because they've fallen out of love, it is also because James Bay is a very well liked and popular person, people relate his voice to Ed Sheeran who is also well like.

The song 'uncover', is by Zara Larsson.
The producer of the song, is Robert Habolin.
The label behind the song, is Epic Records.

I think the audience for this song is people in their early 20's because its about a relationship that no one knows about meaning that people have maybe experience something, like this before and have been through a tough relationship that had to be kept quite. I also think this because it is a way for people to relate to the emotions in different ways, but can partly relate to some of the lyrics.

The story behind the lyrics, is about people who love you but they can't show it, it is about people who have to keep it quiet and aren't allowed to be together yet still are because of the feelings they have for one another.

The video uses mostly mid close ups, this is because it allows the audience to then see the facial expressions and the emotions the lyrics are presenting. The video, has no filters put on and no drastic transitions, it is kept quite natural, this gives the impression that the video is made from the perspective of her telling the story trying to involve the audience and not just singing the lyrics.

The costumes in this video again are the same as the previous video and are kept quite casual and like everyday clothes, for the both sides of people in the video,. The lighting of the video, is natural but added with a little lighter contrast, this allows the video, to be mixed emotions because the video itself is light which allows the audience to realise the song is relatively happy yet sad and we get that from the expressions and the lyrics of the song. In this video, Zara, isn't doing any obvious acting, she is keeping it quite natural and casual, as if it was everyday things, which at the end of the day it is, she is walking down a road, yet also interacting with the person who she is not meant to be with. In this video, there is various settings, there is a road, an arcade, a pub, and an outdoors setting, which is more used with the camera and not as an actual setting, we see it more during the camera moving however there is an outdoor scene which takes place in a park, at this stage, Zara is looking upset about having to keep her relationship quiet.

I think this video is successful because it a song that a few people can relate to because of the situation being explained, also Zara Larsson is a well liked person, who is now becoming more popular which means that the audience is now going to be looking more in to her older songs in order to get more of an understanding of her.

Music Video Planning

For my music video, I am going to do, is using combination format (performance and narrative) this is because it allows the audience to get gripped in to it. It does this because where it tells a story; it allows the audience to think about the narrative and to ask questions about what is going on.  The performance is also going to grip the audience because for example, if it is an emotional video that is quite sad and touching, the video will be emotional and will touch people, the performance will also give people the idea of what the narrative is; the performance allows the audience to interpret the narrative. Using the combination format will also engaged the audience and encourage them to go to gigs and start listening to the music all the time, it allows the audience to get an attachment to the band and the style of music they do, it allows the audience to always be gripped and thinking about what is going on and what is behind the video.
My music video will be something that is quite emotional that will touch people this is because while making the video we’ll be able to relate the emotions and really get in to it which will help because it will make it more believable and effective. There will be a family in a house, that are going through a rough time, and during the video, nothing is progressing, everything gets worse, during the video there will be a male and female (parents) shouting but while this is happening, we won’t be able to hear them it’ll just be in the background, we will only be able to hear the lyrics of the song. There will also be 2 kids who are being effected by the shouting of the parents, the youngest one is crying and the elder one is trying to sooth her and stay as calm as she can but as she does this, tears are rolling down her face.  At the end of the video, the family have been split up along with the kids, one with each parent. I think that I will keep the video quite dark and dull, like a green/brown colour this is because it allows you to notice that it is emotional and not a happy or easy time.

Tuesday 8 March 2016

Print Ad Annotations



Finalised Print ad for my product

This is the final design of my print ad for the product I have chosen
 
 

Logo for my product

This is the logo for my product, I have gone for the colour scheme of pink because it shows that it is a feminine product, also orchids are stereotypically pink, which is why I have gone for the different shades.
 
On my logo, it includes the name, what it is and a web address, I added the web address because it allows people to go on to a website and look at the product in more detail.
 
 

Tuesday 1 March 2016

Own product and details about it

About my product and a few relevant details:
 
- My product that I have chosen, is a fragrance called 'Orchid', this is a product, that is made from all natural scents and is friendly to the environment, and isn't tested on animals.
- The price of my product, will be £15.50 per 100ml, the typical bottle is 200ml, so its typical price will be £31.00.
- The product is aimed at women from 16-25 years, I think this is good ages because, this is when people typically go for nights out meaning that for when they go out they can have a nice scent throughout the night and not have to worry about how they smell and they can just have a good night.  
To persuade people about my chosen product:
 
- To persuade people to buy the product, I will include that it isn’t tested on animals, this is because this makes people want to know more about the product because a lot of people oppose to the idea of animal testing because it can harm them.
- I will also include stats, which will be high, this helps to persuade the audience because it shows that people like the product and will use it again.
- I will talk about how it is made from natural products, this appeals to the audience because people prefer things that have been made naturally because it means that the product will then have no harm to anyone and will smell better because its not chemically made.
- I will use a person using it that will look, happy yet smug at the same time because this will give the impression at the product will make you feel good and more confident about yourself.

To get my advert around, I will:
-Use a TV advert
-Use a print advert
-Radio ads
-Event sponsorship, where people can try out the product
-Magazine ad, in the beauty section
-Online advertising

Thursday 28 January 2016

What is Ethos, Pathos and Logos

Ethos, Pathos and Logos

The persuasive strategies used by and advertiser who wants to you to buy their product can or are usually split in to different categories.


Ethos: is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
 
Pathos: is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.
 
Logos: is an appeal to logic, and is a way of persuading an audience by reason.
 

This triangular shape explains about Logos, Ethos and Pathos, they are all ways advertisers persuade people to purchase their products.

Wednesday 27 January 2016

Different ways to advertise

This presentation, explains different techniques on advertising and a few of their examples and how they are effective ways of advertising.
 

Thursday 14 January 2016

Homework: Writing a paragraph about a film

Homework: Embed a 3 trailers or key scenes from your favourite films, write a paragraph about each, explaining what each film is about and why you like them.

 
Harry Potter and the deathly hallows part 2

This film clip is of Harry Potter and Voldemort's final battle in the 'Deathly Hallows Part 2'. This film is about  A clash between good and evil awaits as young Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson) prepare for a final battle against Lord Voldemort (Ralph Fiennes). Harry has grown into a steely lad on a mission to rid the world of evil. The friends must search for the Horcruxes that keep the dastardly wizard immortal. Harry and Voldemort meet at Hogwarts Castle for an epic showdown where the forces of darkness may finally meet their match, it ends as them both not dying but Harry gets the important wand and then snaps it so he can live his life which is what he ends up doing, him and Jinny have 2 kids which get sent to hogwarts. I like this film because it is an interesting film, there is always something  going on meaning there's no reason to get bored. I also like the films because there's a storyline through all 7 movies.  I like these movies because they are easy to get to in to and they're unexpected.



 
This film is of knowing, this film is about a girl who was at school and they was doing a time capsule; each student had to put something in there, this one girl made a sheet of paper with all these numbers on, each set of numbers where a date of which a disaster happened. The time capsule is then opened and a little boy ended up with the piece of paper, his dad then looks at the paper and looked in to it and realised the numbers meant something. During the film about 10 different disasters take place and he visits each on in order to try and help or prevent it from happening.  He spends hours on end trying to figure out what it meant. In 1959, student Lucinda Embry hears whispers as she stares at the sun. When her class is chosen to contribute to the school's time capsule, each child is asked to draw what they believe the future will look like. Lucinda writes a page of seemingly random numbers and adds it to her elementary school's time capsule, which is set to be opened in 50 years. Lucinda's teacher calls for the pupils to finish but Lucinda continues before her teacher takes it off her desk unfinished. Lucinda then goes missing after the time capsule is dedicated, and is found by her teacher, Mrs. Taylor, in a utility closet scratching numbers into the door with her fingernails bleeding. In 2009, Caleb Koestler is a pupil at the same elementary school. When the time capsule is opened, Caleb is supposed to read and write about some of the capsule's contents. He's given the page of numbers written by Lucinda. His widowed father John, a professor of astrophysics at MIT, notices the numbers have a specific set of sequences referring to the times, number of deaths, and locations of fatal disasters over the last 50 years, including 911012996 (the date and death toll of the 9/11attacks). The last three sets of digits on the page are dated in the immediate future. In the following days, a car drives by the family home with two strangers. They give Caleb a small smooth stone. Caleb later dreams of one of the strange men, who points to the window showing the world on fire with burning animals running out from a forest. I like this movie because it's interesting and quite jumpy because there's a lot going on. It's an exciting film to watch because of all the dramatic scenes. 

Wednesday 13 January 2016

TV Advert


TV Advert
Q: What is the product and who are the company trying to sell it?
The company is Garnier, they are a company who make hair dye is natural colour shades, for blonde to brunette, they make it with highlights that look natural and that make the hair colour come together and make it work for you, and they make it with full coverage, and it makes your hair softer with the conditioner provided in the box. The company are selling, and focusing on the blonde hair dye and the brown hair dye because of the actors used in the advert, they contrast between the dark and light.

Q: Pick out 1 of each of the following. Describe it and explain its effect:
- Camera shot type: During this advertisement, they only really use a medium close up. This is used during the whole of the advert, it works well for the advert because it allows you too see what the product does in a fair bit of detail, it also means you get a sense of what you'll look like at the end of all of it and how amazing it makes you look.
- Camera Angle: This advert uses an eye level angle, this means that they allow the watcher too see what is going on a clear, simple but detailed angle. This works well in the advert because it means that you can see the effect the product has on the user, it means you can see it at a central angle with good lighting and a clear view the product after its been used.
- Camera Movement: This advert uses a Dolly Zoom, this is used when they are zooming in and out of the hair to see what the hair turns out like and too see all the highlights and how silky your hair looks, in then zooms out to go back to the people talking. This works well in the advert because it allows you too see the individual strands of hair as the hair dye is being applied to the hair and what it does. It then zooms out to show you what the final outcome of using the product looks like and how it will turn out with the different shades of the colour.
-Transition and edits: In tis advert, they use cut. This is used when they go from talking about what the product is, to then showing us what it does and how it looks on the hair; it goes in to detail of what happens when the hair dye is applied to the users hair and the effect it has to the hair. Using a cut in this advert because it gets straight to the point of what is going on and what it does to your hair etc.

Q: What are their brand Values?
Garnier's brand values making sure that people take care of their skin and hair. They want people to have the best beauty care and want people, mostly women to feel good about themselves and make sure that they stay looking good with good and healthy hair and skin. They want people to be confident with who they are, make them feel good about their hair and skin and what it is like etc. They give you the impression that they think that is the most important thing, this is because they give an insight of what the products do and the percentage of people who like it and who would recommend it, I would suggest that the products are aimed for people between 20-50 this is because they have anti aging cream and stuff, which is aimed at the older generations, and the hair dye etc is mostly aimed at people in their 20-40s because that's when most people want to dye their hair and also as you age slightly you start to get greys meaning people usually dye their hair, also in their adverts they usually have people between 30-50.

Q: Describe the use of diegetic/non diegetic sound - how does it help persuade the audience to spend their  money on this product?
In the advert there is use of diegetic sound, this is used during the entire advert, it is used when the characters are talking about the product that is trying to be sold, this is effective and helps to persuade the audience to buy the product because they tell you about how the product feels. Non diegetic sound is used during this advert, partly all the way through as background music so that the advert isn't so plain and boring. It is also used with a voice over telling you how the product works and a little information about it.  

Q: Mise-en-scene -  pick out aspects of setting, lighting, costume, acting, props, and dialogue - describe them and explain their effectiveness.
The setting of the advert, is a plain white room, with the odd bit of furniture, there is a sofa and a table etc. The characters are sitting on a sofa and talking about the product that is being sold, they specified product is blonde and brown hair dye. The lighting of the room is quite natural, it is a decent brightness, however as a result of the white room etc, it means the natural light is reflecting off the white walls meaning that they cause the room to look brighter. In the advert, the characters, are wearing casual everyday clothes, this is because it allows the advert to look as casual and as realistic as possible, this makes it effective because it makes people think that it is everyday products that normal people use and not something that is too expensive to be purchased. The acting aspect, is quite casual, that make it out as if they were talking to a friend but at the same time they, direct the information at the audience, this is effective because it means that it is made personal to the audience, they also have people in the background, acting as if they were just talking casually to their friends, the idea I get of the meaning behind the advert is it is meant to be like a gathering at someone's house and they just talk casually, at the end of the advert, they show a lot of people with freshly dyed hair all having a good time, this is suggesting that if you use the hair dye then you are bound to feel better and have a better time than you usually would and you'll be smiling more. In the advert, the props that are used are the hair dye themselves, they are used near the beginning and the end, this is effective because it tells the audience what they are looking for and what the product looks like.


Q: Consider the logos and the screen graphics- describe them and explain their effectiveness:
In the advert, as they show the product, they have the logo in the bottom corner; it is in white with a grey shadowing around each letter. It is written in block letters, but in quite a feminine font, however, the word 'crème' is still with the same colouring, but it is in lower case letter and has quite a curly but clear font. The also show the logo as the product is being used. This is effective because it means the audience won't forget the logo because it will always pop up, this also makes the logo memorable, also the logos is always clearly shown and is always able to be seen. They have a web address that you can visit, if you wanted to know more about the product and what it does, 'nutrisse.co.uk' this is effective because it means they've considered the audience because they've taken time to write extra details about the product that people may be curious about.


Q: Screenshots:


Tuesday 12 January 2016

This piece of work is a re draft of the first assignment of a film analysis. The re draft included adding information about binary opposition and the role it had in the film and the same with gratification theory.

Wednesday 6 January 2016

Advert Analysis

Waitrose Christmas Advert
        Q:   What is the product and who are the company selling it? 
A:   Foods at Christmas, the different variety of things that you could buy to make your Christmas special, it had a variety of meat, cakes and tradition Christmas puddings. The company trying to sell it is Waitrose. They try and make it sound better when they say 'only sold at Waitrose'.
Q:  What are their brand values?
A: Their brand values are high quality foods, that you can only find in their shop with that exact recipe and that taste. They also hint that their food are going to make your Christmas better that ever and more special because they advertise it with the whole family.
  
Q:  Pick out 1 of each of the following. Describe it and explain its effect:
Camera shot type
- Tracking
 Camera angle
- Long shot
Camera movement
- zoom in/out
Transition/edit
-Cut

Q:  Describe the use of diegetic / non-diegetic sound – how does it help persuade audiences to spend their money on this product?
A: Non diegetic sound was used as background music, narration was also included in this, the narration included singing as the advert went on, this is effective because it meant that you'd have background noise but you wouldn't have to focus too much on the narration and you'd more be able to focus on the food and what is being advertised because the music is a main part of the advert it just adds a little family festiveness to the advert.. Diegetic sound was used when cooking, you heart the swiping from putting the icing stuff on the cakes and and when the tree was being pushed through the window, you heard the tree branches ruffle against the window sides causing them to make a noise. There wasn't much sound in  the advert yet there was still a lot going on you saw in the background people acting and laughing just without sound, it was blocked out by the narration song that was used, this was effective because it meant you could focus on what was being advertised.  

Q:   Mise-en-scene – pick out aspects of setting, lighting, costume, acting, props & dialogue – describe them and explain their effectiveness.
A: for the set, there was a house, lights and usual household items and it created a casual mood and a family orientated atmosphere. The costumes were casual everyday clothes apart from the child who dressed up as a Christmas tree. During the advert there was no dialogue, just singing. The set is all Christmassy and has the traditional 'white Christmas', that everyone loves to see; it gives the impression that the feeling brings the family together and makes everyone happy and it makes the perfect Christmas. Inside the house, a certain mood is set with candles etc., it created the neutral lighting that you tend to see everyday and the lighting that makes it feel warm. The decoration in the house gives you the impression that everyone is happy and has a warm feeling around the house. The advert more focuses on the food and how to food brings everyone together and how amazing it is, this is because even if someone was cooking they'd still be interacting with the family and still be involved and not stuck in the kitchen. At the end of the advert the food is the main part, it is the Christmas pudding with the tradition of keeping it alight, during this scene they have the pudding in focus and the rest slightly blurred but still able to see, when it is brought in it suggest that you will have the perfect Christmas because you'll have the food and the whole family around, this is because the family are clapping and laughing in the background, the lighting for this is quite dim and warm this is effective because it adds to the family feeling because all the food is on the table.
Q:   Consider the logos and the screen graphics – describe them and explain their effectiveness.
A: They have a traditional branded logo, that is white, it is written in a bold basic font that is easy to read and remember because it is always able to stand out because it is placed usually on a dark green background or a dark background where it stands out well and is able to be read clearly. They have the text at the bottom middle of the screen typically that includes information such as: it can be purchased in store online, having it delivered to your door, can order in store, online or via the app.  

Q:  Add some screengrabs