TV Advert
Q: What is the product and who are the company trying to sell it?
The company is Garnier, they are a company who make hair dye is natural colour shades, for blonde to brunette, they make it with highlights that look natural and that make the hair colour come together and make it work for you, and they make it with full coverage, and it makes your hair softer with the conditioner provided in the box. The company are selling, and focusing on the blonde hair dye and the brown hair dye because of the actors used in the advert, they contrast between the dark and light.
Q: Pick out 1 of each of the following. Describe it and explain its effect:
- Camera shot type: During this advertisement, they only really use a medium close up. This is used during the whole of the advert, it works well for the advert because it allows you too see what the product does in a fair bit of detail, it also means you get a sense of what you'll look like at the end of all of it and how amazing it makes you look.
- Camera Angle: This advert uses an eye level angle, this means that they allow the watcher too see what is going on a clear, simple but detailed angle. This works well in the advert because it means that you can see the effect the product has on the user, it means you can see it at a central angle with good lighting and a clear view the product after its been used.
- Camera Movement: This advert uses a Dolly Zoom, this is used when they are zooming in and out of the hair to see what the hair turns out like and too see all the highlights and how silky your hair looks, in then zooms out to go back to the people talking. This works well in the advert because it allows you too see the individual strands of hair as the hair dye is being applied to the hair and what it does. It then zooms out to show you what the final outcome of using the product looks like and how it will turn out with the different shades of the colour.
-Transition and edits: In tis advert, they use cut. This is used when they go from talking about what the product is, to then showing us what it does and how it looks on the hair; it goes in to detail of what happens when the hair dye is applied to the users hair and the effect it has to the hair. Using a cut in this advert because it gets straight to the point of what is going on and what it does to your hair etc.
Q: What are their brand Values?
Garnier's brand values making sure that people take care of their skin and hair. They want people to have the best beauty care and want people, mostly women to feel good about themselves and make sure that they stay looking good with good and healthy hair and skin. They want people to be confident with who they are, make them feel good about their hair and skin and what it is like etc. They give you the impression that they think that is the most important thing, this is because they give an insight of what the products do and the percentage of people who like it and who would recommend it, I would suggest that the products are aimed for people between 20-50 this is because they have anti aging cream and stuff, which is aimed at the older generations, and the hair dye etc is mostly aimed at people in their 20-40s because that's when most people want to dye their hair and also as you age slightly you start to get greys meaning people usually dye their hair, also in their adverts they usually have people between 30-50.
Q: Describe the use of diegetic/non diegetic sound - how does it help persuade the audience to spend their money on this product?
In the advert there is use of diegetic sound, this is used during the entire advert, it is used when the characters are talking about the product that is trying to be sold, this is effective and helps to persuade the audience to buy the product because they tell you about how the product feels. Non diegetic sound is used during this advert, partly all the way through as background music so that the advert isn't so plain and boring. It is also used with a voice over telling you how the product works and a little information about it.
Q: Mise-en-scene - pick out aspects of setting, lighting, costume, acting, props, and dialogue - describe them and explain their effectiveness.
The setting of the advert, is a plain white room, with the odd bit of furniture, there is a sofa and a table etc. The characters are sitting on a sofa and talking about the product that is being sold, they specified product is blonde and brown hair dye. The lighting of the room is quite natural, it is a decent brightness, however as a result of the white room etc, it means the natural light is reflecting off the white walls meaning that they cause the room to look brighter. In the advert, the characters, are wearing casual everyday clothes, this is because it allows the advert to look as casual and as realistic as possible, this makes it effective because it makes people think that it is everyday products that normal people use and not something that is too expensive to be purchased. The acting aspect, is quite casual, that make it out as if they were talking to a friend but at the same time they, direct the information at the audience, this is effective because it means that it is made personal to the audience, they also have people in the background, acting as if they were just talking casually to their friends, the idea I get of the meaning behind the advert is it is meant to be like a gathering at someone's house and they just talk casually, at the end of the advert, they show a lot of people with freshly dyed hair all having a good time, this is suggesting that if you use the hair dye then you are bound to feel better and have a better time than you usually would and you'll be smiling more. In the advert, the props that are used are the hair dye themselves, they are used near the beginning and the end, this is effective because it tells the audience what they are looking for and what the product looks like.
Q: Consider the logos and the screen graphics- describe them and explain their effectiveness:
In the advert, as they show the product, they have the logo in the bottom corner; it is in white with a grey shadowing around each letter. It is written in block letters, but in quite a feminine font, however, the word 'crème' is still with the same colouring, but it is in lower case letter and has quite a curly but clear font. The also show the logo as the product is being used. This is effective because it means the audience won't forget the logo because it will always pop up, this also makes the logo memorable, also the logos is always clearly shown and is always able to be seen. They have a web address that you can visit, if you wanted to know more about the product and what it does, 'nutrisse.co.uk' this is effective because it means they've considered the audience because they've taken time to write extra details about the product that people may be curious about.
Q: Screenshots:
Q: What are their brand Values?
Garnier's brand values making sure that people take care of their skin and hair. They want people to have the best beauty care and want people, mostly women to feel good about themselves and make sure that they stay looking good with good and healthy hair and skin. They want people to be confident with who they are, make them feel good about their hair and skin and what it is like etc. They give you the impression that they think that is the most important thing, this is because they give an insight of what the products do and the percentage of people who like it and who would recommend it, I would suggest that the products are aimed for people between 20-50 this is because they have anti aging cream and stuff, which is aimed at the older generations, and the hair dye etc is mostly aimed at people in their 20-40s because that's when most people want to dye their hair and also as you age slightly you start to get greys meaning people usually dye their hair, also in their adverts they usually have people between 30-50.
Q: Describe the use of diegetic/non diegetic sound - how does it help persuade the audience to spend their money on this product?
In the advert there is use of diegetic sound, this is used during the entire advert, it is used when the characters are talking about the product that is trying to be sold, this is effective and helps to persuade the audience to buy the product because they tell you about how the product feels. Non diegetic sound is used during this advert, partly all the way through as background music so that the advert isn't so plain and boring. It is also used with a voice over telling you how the product works and a little information about it.
Q: Mise-en-scene - pick out aspects of setting, lighting, costume, acting, props, and dialogue - describe them and explain their effectiveness.
The setting of the advert, is a plain white room, with the odd bit of furniture, there is a sofa and a table etc. The characters are sitting on a sofa and talking about the product that is being sold, they specified product is blonde and brown hair dye. The lighting of the room is quite natural, it is a decent brightness, however as a result of the white room etc, it means the natural light is reflecting off the white walls meaning that they cause the room to look brighter. In the advert, the characters, are wearing casual everyday clothes, this is because it allows the advert to look as casual and as realistic as possible, this makes it effective because it makes people think that it is everyday products that normal people use and not something that is too expensive to be purchased. The acting aspect, is quite casual, that make it out as if they were talking to a friend but at the same time they, direct the information at the audience, this is effective because it means that it is made personal to the audience, they also have people in the background, acting as if they were just talking casually to their friends, the idea I get of the meaning behind the advert is it is meant to be like a gathering at someone's house and they just talk casually, at the end of the advert, they show a lot of people with freshly dyed hair all having a good time, this is suggesting that if you use the hair dye then you are bound to feel better and have a better time than you usually would and you'll be smiling more. In the advert, the props that are used are the hair dye themselves, they are used near the beginning and the end, this is effective because it tells the audience what they are looking for and what the product looks like.
Q: Consider the logos and the screen graphics- describe them and explain their effectiveness:
In the advert, as they show the product, they have the logo in the bottom corner; it is in white with a grey shadowing around each letter. It is written in block letters, but in quite a feminine font, however, the word 'crème' is still with the same colouring, but it is in lower case letter and has quite a curly but clear font. The also show the logo as the product is being used. This is effective because it means the audience won't forget the logo because it will always pop up, this also makes the logo memorable, also the logos is always clearly shown and is always able to be seen. They have a web address that you can visit, if you wanted to know more about the product and what it does, 'nutrisse.co.uk' this is effective because it means they've considered the audience because they've taken time to write extra details about the product that people may be curious about.
Q: Screenshots:
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