Ethos, Pathos and Logos
The persuasive strategies used by and advertiser who wants to you to buy their product can or are usually split in to different categories.
Ethos: is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
The persuasive strategies used by and advertiser who wants to you to buy their product can or are usually split in to different categories.
Ethos: is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
Pathos: is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.
Logos: is an appeal to logic, and is a way of persuading an audience by reason.
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| This triangular shape explains about Logos, Ethos and Pathos, they are all ways advertisers persuade people to purchase their products. |
WWW: Well done - you clearly understand these three advertising strategies.
ReplyDeleteEBI: Have a look at step 7; did you notice any instances of pathos, logos and ethos? If not, go back over it, identify any such strategies and resubmit step 7 as a new post.