Finalised Print ad for my product

This is the final design of my print ad for the product I have chosen

 

 

Logo for my product

This is the logo for my product, I have gone for the colour scheme of pink because it shows that it is a feminine product, also orchids are stereotypically pink, which is why I have gone for the different shades.

 

On my logo, it includes the name, what it is and a web address, I added the web address because it allows people to go on to a website and look at the product in more detail.

 

 

Own product and details about it

About my product and a few relevant details:

 

- My product that I have chosen, is a fragrance called 'Orchid', this is a product, that is made from all natural scents and is friendly to the environment, and isn't tested on animals.

- The price of my product, will be £15.50 per 100ml, the typical bottle is 200ml, so its typical price will be £31.00.

- The product is aimed at women from 16-25 years, I think this is good ages because, this is when people typically go for nights out meaning that for when they go out they can have a nice scent throughout the night and not have to worry about how they smell and they can just have a good night.  

To persuade people about my chosen product:

 

- To persuade people to buy the product, I will include that it isn’t tested on animals, this is because this makes people want to know more about the product because a lot of people oppose to the idea of animal testing because it can harm them.

- I will also include stats, which will be high, this helps to persuade the audience because it shows that people like the product and will use it again.

- I will talk about how it is made from natural products, this appeals to the audience because people prefer things that have been made naturally because it means that the product will then have no harm to anyone and will smell better because its not chemically made.

- I will use a person using it that will look, happy yet smug at the same time because this will give the impression at the product will make you feel good and more confident about yourself.

To get my advert around, I will:

-Use a TV advert

-Use a print advert

-Radio ads

-Event sponsorship, where people can try out the product

-Magazine ad, in the beauty section

-Online advertising

Comparison between a print ad and a TV ad

Watermark Version

Advertising in different categories

Print Ads in the Categories

What is Ethos, Pathos and Logos

Ethos, Pathos and Logos

The persuasive strategies used by and advertiser who wants to you to buy their product can or are usually split in to different categories.


Ethos: is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.

 

Pathos: is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.

 

Logos: is an appeal to logic, and is a way of persuading an audience by reason.

 



This triangular shape explains about Logos, Ethos and Pathos, they are all ways advertisers persuade people to purchase their products.

Different ways to advertise

Different Ways to Advertise

This presentation, explains different techniques on advertising and a few of their examples and how they are effective ways of advertising.