Music Video Planning

For my music video, I am going to do, is using combination format (performance and narrative) this is because it allows the audience to get gripped in to it. It does this because where it tells a story; it allows the audience to think about the narrative and to ask questions about what is going on.  The performance is also going to grip the audience because for example, if it is an emotional video that is quite sad and touching, the video will be emotional and will touch people, the performance will also give people the idea of what the narrative is; the performance allows the audience to interpret the narrative. Using the combination format will also engaged the audience and encourage them to go to gigs and start listening to the music all the time, it allows the audience to get an attachment to the band and the style of music they do, it allows the audience to always be gripped and thinking about what is going on and what is behind the video.

My music video will be something that is quite emotional that will touch people this is because while making the video we’ll be able to relate the emotions and really get in to it which will help because it will make it more believable and effective. There will be a family in a house, that are going through a rough time, and during the video, nothing is progressing, everything gets worse, during the video there will be a male and female (parents) shouting but while this is happening, we won’t be able to hear them it’ll just be in the background, we will only be able to hear the lyrics of the song. There will also be 2 kids who are being effected by the shouting of the parents, the youngest one is crying and the elder one is trying to sooth her and stay as calm as she can but as she does this, tears are rolling down her face.  At the end of the video, the family have been split up along with the kids, one with each parent. I think that I will keep the video quite dark and dull, like a green/brown colour this is because it allows you to notice that it is emotional and not a happy or easy time.

Evaluation

Storyboard For Ad

Print Ad Annotations

Finalised Print ad for my product

This is the final design of my print ad for the product I have chosen

 

 

Logo for my product

This is the logo for my product, I have gone for the colour scheme of pink because it shows that it is a feminine product, also orchids are stereotypically pink, which is why I have gone for the different shades.

 

On my logo, it includes the name, what it is and a web address, I added the web address because it allows people to go on to a website and look at the product in more detail.

 

 

Own product and details about it

About my product and a few relevant details:

 

- My product that I have chosen, is a fragrance called 'Orchid', this is a product, that is made from all natural scents and is friendly to the environment, and isn't tested on animals.

- The price of my product, will be £15.50 per 100ml, the typical bottle is 200ml, so its typical price will be £31.00.

- The product is aimed at women from 16-25 years, I think this is good ages because, this is when people typically go for nights out meaning that for when they go out they can have a nice scent throughout the night and not have to worry about how they smell and they can just have a good night.  

To persuade people about my chosen product:

 

- To persuade people to buy the product, I will include that it isn’t tested on animals, this is because this makes people want to know more about the product because a lot of people oppose to the idea of animal testing because it can harm them.

- I will also include stats, which will be high, this helps to persuade the audience because it shows that people like the product and will use it again.

- I will talk about how it is made from natural products, this appeals to the audience because people prefer things that have been made naturally because it means that the product will then have no harm to anyone and will smell better because its not chemically made.

- I will use a person using it that will look, happy yet smug at the same time because this will give the impression at the product will make you feel good and more confident about yourself.

To get my advert around, I will:

-Use a TV advert

-Use a print advert

-Radio ads

-Event sponsorship, where people can try out the product

-Magazine ad, in the beauty section

-Online advertising